You're probably already investing your time and marketing dollars into video. Are you fully representing what best connects you with your ideal audience in your videos? Seth Godin's We Are All Weird is my favorite crash course on the importance of embracing your "weird." I read the book when it was published back in 2011 and recently listened to it again on Audible. I even saw Godin in person when he was in Seattle touring for the book. His thoughts on "the masses" and education has had an impact on me to this day. Most importantly, when it comes to your videos the book talks about focusing in on who you a[...]
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