One of my favorite clients made the most out of her video marketing as a coach and speaker.
I worked with her videographers, providing shot lists and tone to get footage of her members, her day as she navigated conferences, and her time on stage. I loved pulling together a story that emphasized her authority in the subject matter she taught on and emphasized what made her different from her competitors. She is a fun, generous, and smart coach and I feel like that came across in the videos I edited. I’m grateful to have had the chance to work with her as she was starting her video marketing.
Record your clients over Zoom or request that they record a video sharing their success stories. I edit testimonial videos incorporating Simon Sinek’s Golden Circle concept. I start with why, move to how, and finish with what. Add graphics, edit the sound, and cut the testimonial down to soundbites. Watch an example.
Weekly Video Content
Bulk record your video marketing content. Upload your files to the cloud for me to pull from. I add graphics and take any notes on what type of B-Roll you would like to incorporate. I also create a simple opener and closer that reinforces your brand if interested. Cutting short pieces from the weekly marketing video into clips that are Instagram shareable is a plus. Formatting for Instagram Stories, Posts, and IGTV as well as Youtube. Watch an example.
I edit multiple camera shots, your mic, and add B-Roll of your slides. Create clips out of multiple speaking gigs to share on Youtube in a “remix” video, or clips of the main presentation for Instagram. Watch an example. Watch an example. Watch an example.
Create Behind-the-Scenes Content
I edit lifestyle vlogs that create a look behind the curtains on what you teach and share with your audience. Use professional footage, or shoot your day and work with your iPhone. I edit to keep the energy of the video consistent with your brand, incorporating voice b-roll, graphics, and jump cuts where needed. Watch an example.